What’s on UI

Research & Planning

I reviewed the existing onboarding flow to identify opportunities for improving engagement and emotional connection. The onboarding screens were functional but lacked personality and did not fully reflect the vibrancy of local events.

I defined a direction focused on creating a more engaging first-time user experience through seasonal storytelling, while ensuring the flow remained clear and easy to navigate.

Design & Prototyping

I redesigned the onboarding experience by replacing standard icons with custom seasonal graphics, introducing a more expressive and immersive visual style.

The designs maintained clarity and usability while adding personality, helping to better communicate the purpose of the app and create a stronger first impression. This visual system was then extended into a series of seasonal desktop backgrounds to reinforce consistency across platforms.

Development & Implementation

I worked within existing design constraints and brand guidelines to ensure the new visuals could be implemented effectively across the app and desktop environments.

Design deliverables included onboarding screen designs and a scalable set of seasonal assets that could be reused and adapted over time.

Testing & Optimization

The updated designs were reviewed internally to ensure they balanced visual appeal with usability. Adjustments were made to maintain readability, clarity of messaging, and smooth onboarding flow.

Care was taken to ensure that the enhanced visuals supported, rather than distracted from, the core onboarding purpose.